Personally, I don't think it's all about the physical looks. I do think it plays a part but it isn't the whole thing. Someone could be very attractive looking. But if she opens her mouth and says something rude or is just mean, she isn't that beautiful anymore to me.
A beautiful person is someone who puts effort and time into both her appearance and personality. It's a mix of both.
I know plenty of people who could be beautiful if they actually tried. Both people who needed to work on their appearance and personality. Appearance isn't everything in today's society but it is a very important aspect. It isn't "one or the other" - it's both.
The traits that I find most important to being beautiful are: being healthy, dressing for your body shape, being hygienic (showering and brushing teeth), being kind to others, honesty, being friendly, helping others when needed, smiling, and confidence. I think that, together, those traits can make a truly beautiful person.
Do you agree or disagree with me? What other traits do you think a "beautiful" person would have, in your opinion? What do you think?